| The Competitive Advantage - Corporate Sales Training |
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| Dartmouth Clients: |
Procter & Gamble
AT&T
Lilly
Roche
Chase Bank
Trilogy
Mays Chemical
Xerox
CT Corporation (NY)
The Engledow Group
The Estridge Group
Siemens
SOI
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What our Clients say…..
“The Dartmouth Group, Ltd. has worked closely with us to create selling and negotiation models for our North American operation. Dartmouth’s contribution in helping us to rethink, develop and implement these new models has proved invaluable”
Bruce Peters,
Director of Global Sales Training
The Procter and Gamble Company, Cincinnati, Ohio
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“The talent that The Dartmouth Group brings to the table is incredible---their support for sales strategies, field sales organizations, compensation modeling, change-and managing change-within companies is incredibly important in today's hyper-competitive environment. The "sales traps" are a must for every sales person and manager to recognize. If you want to get and keep a competitive edge, this is the organization to partner with”
Jack Thompson,
Vice President
Xerox Corporation |
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Dick Canada |
 Managing Partner/CEO The Dartmouth Group, Ltd.
Award winning educator, author, researcher, CEO and top performing marketer
Dick Canada, Executive Director for the Center for Global Sales Leadership at Indiana University and CEO of The Dartmouth Group, Ltd. is recognized as one of the country’s authoritative thought leaders on improving field sales force productivity.
His best selling book, The 24 Sales Traps and How to Avoid
Them, received rave reviews when released in 2002. Dick Ruff, author of Managing Major Sales, said “If you have committed to build a world-class sales force, stop and read this book first.”
Mr. Canada has instructed sales management and professional selling courses at both Indiana University and Butler University over the past 18 years. He has received many teaching awards including Indiana University’s “Student Choice Award” as one of the top three professors at the university in 1994-95 followed by several of the Business School’s Teaching Excellence Recognition Awards (TERA) for classroom performance as well as the IU Trustee Teaching Excellence Award. In 1998, Mr. Canada won the coveted Schuyler Otteson award from Indiana University’s Kelley School of Business.
Following his sales career at Proctor & Gamble, Canada joined Xerox Corporation where he served as Major Account Sales Manager, Sales Operations Manager, and Manager of Training and Development. Mr. Canada founded The Dartmouth Group in 1989. In 1999, Ernest & Young honored Canada and The Dartmouth Group by selecting them as one of three Indiana Heartland finalists for “Entrepreneur of the Year”.
Dick brings a unique blend of perspective, drawing upon both his business and academic experience to inform audiences of cutting-edge research in the areas of sales performance and consultative marketing.
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